P M I I 5 Campaign
The creation of a campaign to celebrate the15 year anniversary of the President’s Malaria Initiative provided a unique communication challenge. As a government entity, PMI was limited in its ability to make noise around its own huge accomplishments. As a third-party organization, Malaria No More wanted to launch a campaign that could raise awareness and coalesce advocacy partners and in-country NGOs in celebrating this milestone.
The resulting campaign was a vibrant and flexible system that showcased the “multiplier effect” of 15 years of work across various themes and countries.
